I present you Huw Roman Inc., an up-and-coming modest wear fashion company out of Tokyo aspiring to provide quality and comfort to women all over the world.

The Huw Roman woman is a woman with strong moral principles, one who is honest, intellectual, sophisticated, delicate, independent, chic, charming, modern and who has a lot of faith in oneself.

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(Am I allowed to be slightly flattered?!)

The core concept behind the brand is also based upon these characteristics, with “粋” (Iki) – representing delicacy, individuality and chicness and”薫” (Kaoru) representing the atmosphere of illusion, nuance, romanticism, and reality.

I was sent this beautiful kimono sleeve jacket alongside another piece (you’ll see it soon promise!) and I kid you not, even my 98 year-old grandmother insisted on having a feel because yes, it looked that gorgeous. The magic lies in the material which features an uneven grosgrain fabric which is thin, glossy, and rich in texture. Using grosgrain allows the appearance of a more causal and relaxing look; so although the sleeves appear to be a kimono sleeve, it’s been designed in such a way that they gradually widen in shape towards the cuff.

It also features a beautiful back slit kept together with a black ribbon and…pockets! yay! Pockets are always a win with me and instantly up the functionality and practicality of pieces!

The quality of this jacket is unbelievable and it adds an immediate minimalistic and chic put-togetherness to ones outfit! I can totally see this on top of a pair of denim and a black t-shirt, or even coloured trousers for an added pop of color if you like!

If you’ve fallen as in love with their pieces as I have, head over to Haute Elan where you’ve got access to loads of amazing brands such as this one and help yourself to 20% off by clicking here using the code ‘ saira20 ‘ ! (your wardrobe will thank me later!) x

Also be sure to give them a follow on instagram @huwromantokyo for the latest on upcoming collections and aesthetically pleasing visuals! xo.

 

I was asked to collab with American Eagle again for the Spring edition of the Don’t Ask Why collection which was launched in stores and online a few months ago. The collection itself has all been designed in one-size to “fuse with the effortless street style of New York, L.A, and Milan with a festival inspired edge”. Every piece is uber comfortable and can easily be mixed&matched to be layered on top of or under other items to create an entirely different look! Below are two of the looks we put together and snapped (thank you shama !) Be sure to check out the collection in stores and online, and follow them on instagram (@americaneagleme & @americaneagle) ! xo.

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